Brand Strategy and Positioning
The project involved collaboration with APEX to identify their vision, values, and target audience. A brand strategy was developed to position APEX and its subsidiaries as modern, innovative, and customer-focused organizations. This strategy formed the basis for subsequent rebranding efforts.

Visual Identity and Brand Guidelines
A new logo was created to reflect the brand’s modern and progressive approach. A corporate identity system was developed, including color palettes, typography, and graphic elements, applied consistently across all subsidiaries. Brand guidelines were established to ensure proper application of the new visual identity across all platforms.

Stationery Set and Corporate Website
A stationery set was designed to align with the new visual identity, including business cards, letterheads, and envelopes. A corporate website was developed to communicate the brand story, products, and services. The website features a user-friendly interface and responsive design to enhance visitor experience and reinforce brand messaging.