Lee
Xin Ying.
Xin Ying is Account Director for Brand & Marketing at Walk Production, leading branding, corporate websites, and digital marketing for B2B and B2C clients.
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- 02
- Topics
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More on
Lee.
Xin Ying is the Account Director for Brand & Marketing at Walk Production. She leads the branding and marketing division, working with her team to deliver strategic marketing solutions for B2B and B2C clients. She has a background in Communications & Media Studies and has been with the company for five years.
She oversees the development of brand strategies, corporate websites, and digital marketing campaigns. Xin Ying also manages ongoing retainer relationships and runs regular training sessions with her team members to ensure consistent service delivery. Her project experience includes working with companies such as Raya Airways, Magma Group, AIA Shared Services, Kaotim (Takaful Malaysia), and more.
Areas of expertise
- Brand strategy
- Corporate websites
- Digital marketing
- Retainer management
Written by
Lee.
2 articles across 1 category.
What Is Branding? A B2B Guide for Singapore Companies
What is branding for a B2B company? A Singapore guide to what branding is, why it builds memory and trust before a deal, its core elements, and a consistent brand.
Employer Branding for B2B Companies: Messaging, Design and Talent Trust
A practical guide to employer branding for B2B firms in Singapore: finding an honest EVP, keeping careers messaging fair under TAFEP rules, and earning talent trust.