Introduction
Walk Production was engaged to manage Foodpanda’s blog through a content marketing retainer covering topic ideation, article production, image curation and scheduled publishing. The scope focused on maintaining a sustainable content pipeline for search and reader-facing needs.
Our Solutions
Content strategy and keyword research
The program began with an editorial roadmap aligned with user search behavior. The team conducted search engine optimization research to identify high-intent topics spanning recipes, food culture, lifestyle content and seasonal trends relevant to the regional audience.
The content strategy balanced evergreen topics with timely pieces tied to local events and holidays. The mix was designed to support sustained traffic while picking up seasonal search interest throughout the year.
SEO blog writing and production
Each article was written with a structured approach to blog writing that addressed both readability and search performance. The writing process incorporated keyword placement, heading hierarchy and internal linking while keeping a voice suited to the platform’s audience.
Visual content played a significant role in the production workflow. Food imagery was curated and optimized for mobile viewing, with clean layouts that complemented the written content.
Blog management and publishing
The full-service digital marketing workflow ran end-to-end blog operations from content creation through scheduled uploads. This included meta title and description optimization, image alt text implementation and content management system uploads following a consistent publishing calendar.
The operational framework let Foodpanda maintain a steady content output without diverting internal resources from core business functions. Each piece was delivered publication-ready with all technical elements in place.
The Results
Walk Production wrote and published 1,890 blog articles for Foodpanda during the engagement, which ran from 1 September 2019 to 31 May 2020. The structured approach to keyword research and high-volume content production supported measurable growth across key performance indicators.
The campaign recorded over 10,000 average monthly web traffic, more than 7,100 new keywords and 35x keyword growth. Overall web traffic increased by more than 1,000% compared to the pre-campaign baseline. These figures are client-supplied and reflect the conditions of this specific engagement; results vary by market, scope and timeframe, and are not guaranteed.
Engagement period: 1 September 2019 to 31 May 2020 (9 months). Data source: Ahrefs, comparing the 12 months before the engagement (September 2018 to August 2019) with the 12 months after the engagement began (September 2019 to August 2020).
The content foundation is positioned to support brand awareness and user engagement, with outcomes dependent on ongoing market and platform conditions.
Related Questions
What did the Foodpanda campaign achieve in numbers?
The engagement ran from 1 September 2019 to 31 May 2020. The program produced 1,890 blog articles, more than 7,100 new keywords, 35x keyword growth and an increase in overall web traffic of more than 1,000% versus the pre-campaign baseline. Average monthly traffic moved past 10,000. The measurement compares the 12 months before the engagement with the 12 months after it began, sourced from Ahrefs, and these client-supplied figures reflect this specific engagement rather than a guaranteed outcome.
Why did Foodpanda need 1,890 articles rather than fewer, longer pieces?
Food delivery search demand is broad and seasonal: recipes, food culture, holiday-tied queries, local lifestyle topics. Reaching that breadth typically calls for content volume across many entry points, not a small number of long-form pieces. The article count was matched to the search landscape rather than imposed for its own sake.
How does the Foodpanda blog content hold up to seasonal traffic?
The editorial roadmap mixes evergreen topics that draw traffic year-round with timely pieces tied to local events and holidays. Evergreen content holds the baseline, while seasonal pieces support the platform during high-search periods such as festive seasons. Together they help the blog produce traffic across the calendar.
What does Foodpanda’s blog management workflow include?
End-to-end blog operations cover topic ideation, keyword research, blog writing, image curation, meta-tag and alt-text optimization, through to scheduled uploads on a consistent publishing calendar. Foodpanda’s internal team can stay focused on the platform while the blog is produced and shipped externally.
Why is volume important for a content marketing retainer like Foodpanda’s?
Content volume creates more indexed pages targeting more relevant terms, which can translate into more entry points for organic search traffic. Combined with SEO writing practices that keep each piece readable and on-keyword, volume can help build the kind of topical authority associated with keyword growth, though outcomes depend on market, competition and scope and are not guaranteed.
